Lecture: Future movies in the era of digital intelligence

Lecturer: Fan Zhizhong

Time: 19:00-20:30, April 15^th (Friday), 2025

Avenue: A114, Sixuelou Building

Bio:

Fan Zhizhong, distinguished professor of Zhejiang University, Ph. D Supervisor, and Executive Dean of the Institute of International Film and Television Development at Zhejiang University. As one of the leading talents in philosophy and social sciences under the national "Ten Thousand Talents Plan", Fan worked as Chief Expert of the National Social Science Fund Major Project in Art Studies. His main social and academic positions include: member of the Teaching Guidance Committee for Arts Degree of the State Council Academic Degrees Office, and member of the Teaching Guidance Committee for Drama and Film Studies in Higher Education Institutions of the Ministry of Education. In addition, Fan is Co-editor of the "Blue Book of Chinese Film and Television" series, and editorial board member of the "Film and Television Art", copied by Information Center of Social Sciences, Renmin University of China, as well as one of the Judges of the 33^rd China Film Golden Rooster Awards, the 50^th International Emmy Awards, and the 45^th Tampere Film Festival.

Abstract:

Films are advancing into the digital age driven by big data and artificial intelligence. In filmmaking, the application of emerging digital technologies such as digitization, virtual imaging, and XR has brought profound changes to the film industry: it is strongly impacting the survival space of the traditional film industry and challenging the existing film industry pattern. Digitization, generativity, and cloudification have become the characteristics and trends of future films in the era of digital intelligence. Empowered by digital technology, future films will continue to explore new paths for creating cinematic spectacles, seeking to construct a new ecosystem for film content, and exploring the creative space and infinite possibilities of films in the digital age.

Organizer and sponsor: School of Arts, SWPU